Client:

National Insurance Marketing Organization

SERVICES PROVIDED

• Landing Page Design
• SEO
• Google Ads
• Facebook Ads

Problem:

• Needed additional avenues for revenue growth.
• Traditional mailers and event registrations weren’t bringing in the quantity of prospects needed to hit target objectives.
• Tracking of key metrics weren’t in place to knnow which campaigns were driving the best leads. 
• Despite their commitment, the conversions generated didn’t always meet the desired quality.

Solution:

To address the challenges at hand, our strategic approach included a thorough data analysis and implementing precise tracking mechanisms. Our emphasis shifted towards conversion-focused strategies, refining audience segments for optimal targeting. By delving into specific niche audience segments and geographical locations, we successfully directed high-quality leads. Rigorous A/B testing of copy and creative elements refined our landing pages, enhancing conversion rates. Throughout the process, we remained vigilant in objectively monitoring statistics, allowing us to make informed decisions that aligned with our client’s lead generation objectives.