AGA Amplify
Social Media for Medicare Sales Growth
At Vertical Marketing, we give agents the power to choose an approach that fits their unique goals – organic, paid ads, email lead nurture. Choose 1, 2, or all.
Stand Out Online
Build a credible, trustworthy presence on Google and Facebook with organic strategies that make it easy for clients to find and trust you as the Medicare expert they need.
Stay Top-of-Mind
Our hands-free MediNurture email system engages your leads automatically, keeping you front and center until they’re ready to make a decision.
Stop Chasing Leads
With targeted ad campaigns, exclusive leads come directly to you, matched to your business and designed to maximize your brand impact.
Grow with Confidence
Amplify puts your business on a path to sustainable growth, with accessible, proven solutions that fit your budget and goals.
From just $400
Level the Playing Field with Game-Changing Digital Strategies!
We’ve teamed up with AGA to bring you powerful, big-brand tactics at a major value. Up-level your social media, boost engagement, and turn clicks into leads affordably and effortlessly.
Organic Facebook Business Posts
Organic posts build trust and keep you connected with clients long-term. This program keeps you in front of Medicare beneficiaries, boosting credibility and engagement—without the monthly cost to run ads.
- Perfect for keeping a steady presence on clients’ Facebook feeds
- Share Medicare 101, T65, and AEP posts that keep clients informed all year
- All content is compliance-approved and ready for posting
- We handle the scheduling so you stay top of mind with zero effort
- First time on Facebook? We’ll create and set up your new page
- Already have a page? We’ll give it a polished, professional refresh
Ideal For:
Agents who want a strong, credible Facebook presence, ideal for staying connected with clients in a familiar space they visit daily. If your clients are active on Facebook, this is the way to keep them engaged and informed.
Organic Google Business Posts
With Google Business posts, you’ll build a professional online presence that helps Medicare clients find you in local searches. Keyword-driven, compliance-approved content keeps you visible to the right audience without the need for paid ads or a physical office location..
- Ideal for strengthening your local search presence without paid ads
- Posts use Medicare-focused keywords to attract the right audience
- Share helpful T65, AEP, and Medicare 101 info that’s compliance-approved by AGA
- We handle all scheduling—stay visible without adding to your workload
- No physical office? No problem—Google Business can work without one!
- New to Google Business? We’ll set up your page and get it optimized
- Already on Google Business? We’ll give your page a fresh, professional polish
Ideal For:
Agents who want a strong local presence in Google search results, even without a high-ranking website or physical office. Google Business posts use Medicare-relevant keywords to help clients find and trust you when searching online for local Medicare guidance, boosting your credibility in your area.
Lead Generation with Paid Ads
Designed specifically as a lead generator, these paid Facebook ads deliver exclusive, high-quality Medicare leads directly to you. While organic posts lay the foundation, targeted ads cut through the digital noise and reach beyond your current followers. Precision targeting by demographics, interests, behaviors, and location gives you a significant advantage in acquiring valuable, exclusive leads.
- Generate exclusive T65, AEP, and Medicare-focused leads through targeted ads
- Access up to 3 sets of Medicare-compliant ad content, branded for your profile
- Includes 1 month of ad optimization and maintenance as a gift, so your ads start strong
- Weekly Q&A calls with our team for real-time guidance and insights
- Exclusive access to our Facebook Ads Resource Library with pro tips on reading metrics, maximizing engagement, refining ad targeting, and understanding trends in Medicare ads
- Ads help grow your organic following as likes and comments expand your audience
- New to Facebook ads? We’ll set up your business page and ad account for you
Ideal For:
Agents wanting to quickly grow their Medicare book of business with exclusive, high quality leads, and able to regularly invest $1,000 per month, with an average cost per lead around $30.
Email Lead Nurturing
Staying top of mind with your leads over time is crucial, especially during key Medicare enrollment periods. Our Email Lead Nurture Program is built in Mailchimp, set-up, and configured for you. It works as a follow up to the past and current prospects you have through our Momentum program (Facebook lead generation campaigns). Each email is crafted to build trust, highlight deadlines, and position you as their go-to advisor.
- Compelling, attention-grabbing subject lines that boost email open rates
- Strong, clear calls to action that guide leads to schedule an appointment, call you, or become part of your social media following
- Medicare-compliant language to ensure every email follows CMS guidelines
- Emphasizes enrollment deadlines to motivate readers to take timely action on their Medicare plans
- Educational content that provides easy-to-understand Medicare insights, building trust and credibility
- Maintains engagement with Momentum (Facebook ads) leads over time, so they remember you when ready to act
- Includes full setup in Mailchimp and requires maintaining a $20/month Mailchimp subscription
Ideal For:
Agents who are ready to keep their Medicare leads engaged with automated, well-timed follow-ups that do the work for them. Perfect if you want a hands-off, compliant email program that builds strong connections and keeps you top of mind—without the manual effort.
Grow: Packages & Pricing
Build Credibility: Organic Facebook Posting Service
Tier 1
- 2 posts/wk Medicare-related
- Curated, relevant, and compliance-approved
- Scheduled, automatic. posting to Facebook Business page
- Refresh Professional Facebook Business Page (Includes your business logo and brand colors)
- Expert tips for community engagement
- Annual auto-renewal
- T65 posts not included
- AEP posts not included
Tier 2
Most Popular- 2 posts/wk Turning 65
- 2 posts/wk 84 Medicare-related
- Curated, relevant, and compliance-approved
- Scheduled, automatic posting to Facebook Business page
- Refresh Professional Facebook Business Page (Includes your business logo and brand colors)
- Expert tips for community engagement
- Annual auto-renewal
- AEP posts not included
Tier 3
- 4 AEP posts/wk
- 2 Turning 65 posts/wk
- 2 Medicare-related posts/wk
- Curated, relevant, and compliance-approved posts
- Scheduled, automatic. posting to Facebook Business page
- Refresh Professional Facebook Business Page (Includes your business logo and brand colors)
- Expert tips for community engagement
- Annual auto-renewal
Requirements
- Must have an existing Facebook Business page that you have access to and can delegate access on.
- If you’re interested in adding Google Business posting in addition to Facebook posting, you can add this benefit during the checkout process.
One-Time Fee
- The prices listed above cover a one-time setup fee for your program.
Need Help With Requirements?: Facebook Business Page and Google Business Page
If you don’t have a Facebook Business page or Google Business page, we can help you get those set up for $250 each. Look for the “Add-on” option you need at checkout.
Opt-out Option
Opt-out option available for annual renewal with notification sent 30 days in advance.
Caution: Asset Sharing Policy
Sharing of assets, including copy and images, is strictly prohibited. Policy violations may result in fines.
Momentum Packages & Pricing
Lead Generation: Facebook Paid Ads
Tier 1
- 1 Talk With An Agent ad campaign
- Compliant copy and creative
- Ad deployment to geo-location and target audience
- Expert tips for ad management
- Annual auto-renewal
- T65 ad not included
- AEP ad not included
Tier 2
Most Popular- 1 Turning 65 ad campaign
- 1 Talk With An Agent ad campaign
- Compliant copy and creative from ad library
- Ad deployment to geo-locations and target audiences
- Expert tips for ad management
- Annual auto-renewal
- AEP ad not included
Tier 3
- 1 AEP ad campaign
- 1 Turning 65 ad campaign
- 1 Talk With An Agent ad campaign
- Plus: 1 Retargeting ad
- Compliant copy and premium creative from ad library
- Ad deployment to geo-locations + target audiences
- Expert tips for ad management
- Annual auto-renewal
Requirements
- Must have an existing Facebook Business page that you have access to and can also provide us access.
- Must have an existing Facebook Ads account that you have access to and can also provide us access.
- We HIGHLY suggest you have an ad budget of at least $30/day/ad for the duration of the ad. This is what the default budget will be when we set-up the ad, unless otherwise specified by you in your intake forms.
One-Time Fee
- The prices listed above cover a one-time setup fee for your program. Ad budget is separate and will be billed to you directly from Facebook. You will get the opportunity to set your ad budget before ads go live.
Need Help With Requirements?: Facebook Business Page and Ads Account
Facebook Business Page and Ads Account are required to run ads on Facebook. If you do not yet have those, but would like assistance in setting them up, we can help with that for $250 each. An “Add-on” option will be provided to you at checkout.
Opt-out Option
Opt-out option available for annual renewal with notification sent 30 days in advance.
Caution: Asset Sharing Policy
Sharing of assets, including copy and images, is strictly prohibited. Policy violations may result in fines.
MediNurture Packages & Pricing
Automated Follow-ups: Email Lead Nurture
Email Lead Nurture
- Complete email nurture setup in Mailchimp
- Engaging, Medicare-compliant templates with clear calls to action
- Targeted AEP, T65, and “Find an Agent” follow-up sequences
- Automated reminders of key enrollment deadlines
- Educational content to build trust and credibility
- Designed to integrate with Momentum (Facebook ads) leads
Requirements
- Must be past or present participant in Momentum (Lead generation with Facebook ad campaigns).
- Requires $20/month Mailchimp subscription (billed separately)
- We can also build in qualifying CRMs such as Go High Level, MedicareCENTER. Constant Contact does not qualify.
Need Help With Requirements?
Set-up of your Mailchimp account if you do not have one is included in the price.
Caution: Asset Sharing Policy
Sharing of assets, including copy and images, is strictly prohibited. Policy violations may result in fines.
Our Work
Recent Projects
The Evergreen Lead Gen Machine: How One Insurance Agency Solved Off-Season Lead Decline Through Turning 65 Facebook Ads
The Evergreen Lead Gen Machine: How One Insurance Agency Solved Off-Season Lead Decline Through Turning 65 Facebook Ads Client: Medicare Advantage Insurance AgencySERVICES PROVIDED Facebook Ads Problem: After AEP and OEP, Medicare brokers can experience a decline in...
Medical Group Crushes AEP With Addition of New Digital Marketing Strategy
Medical Group Crushes AEP With Addition of New Digital Marketing Strategy Client: Large Medical GroupSERVICES PROVIDED Google Ads Facebook Ads Problem: Client needed a way to reach previously difficult-to-reach markets who may not be aware of the services available to...
Navigating Regulation: How a Consistent Organic Social Strategy Catapulted Engagement in a Highly Regulated Social Media Landscape
Navigating Regulation: How a Consistent Organic Social Strategy Catapulted Engagement in a Highly Regulated Social Media Landscape Client: eCommerce SERVICES PROVIDED Organic Social Media Problem: The client's inconsistency in posting content resulted in a stagnant...
all about the outcomes
What others experienced?
How it works
Frequently Asked Questions
What is the turnaround time for setting up my Google Business or Facebook Business profile(s)?
Typically, we aim to set up your Google Business or Facebook Business profiles within 7-10 business days from the time we receive all necessary information and access permissions from you. This timeline ensures that we can efficiently optimize your profiles for maximum visibility and engagement.
What if I just wait till AEP? Why do this now?
Starting your social media strategy now offers several advantages. By establishing your presence early, you can start building trust now with your audience, generate leads, and educate them about Medicare options. Testing and refining your strategies ahead of AEP allows you to optimize your approach for better results during the enrollment period. Delaying could mean missing out on valuable opportunities to engage with potential clients and establish your credibility in the industry. Plus, if advertising, you can get far more leads with the same budget during AEP.
Can I customize the content of the posts for my Facebook and Google Business pages?
While you cannot customize the content prior to publishing, you do have the flexibility to edit posts once they are live on your feed through Facebook or Google Business platforms. However, it's important to note that all social media posts have been strategically written for maximum impact and meticulously reviewed and approved by our compliance team to ensure adherence to regulatory standards.
Altering the content of a post after it has been approved may compromise its effectiveness and compliance status. Therefore, we recommend exercising caution when making edits to ensure continued compliance with industry regulations and to maintain the intended impact of the post.
Are the posts compliant with Medicare regulations and guidelines?
Yes, all our posts are carefully crafted to adhere to Medicare regulations and guidelines and have been thoroughly reviewed by a compliance team. You can trust that our content is meticulously crafted to meet all necessary compliance standards, providing you with peace of mind as you engage with your audience on social media platforms.
How often will posts be scheduled and published on my Facebook and Google Business pages?
The posting schedule for your Facebook and Google Business pages varies depending on the tier you've chosen. For example, in Tier 1, you can expect approximately 1-2 posts per week. Posts will be scheduled on various days and times, such as Mondays and Wednesdays at 8 AM, Tuesdays and Saturdays at 2 PM, to ensure maximum exposure and engagement. As you move up to higher tiers, the number of posts increases. Tier 3 receives the most posts, with the frequency increasing during AEP.
Our aim is to provide consistent, engaging content that resonates with your audience and maximizes your online presence.
Can I review and approve the content before it's posted on my pages?
At this time, we do not offer a review and approval process for content prior to posting with our Grow or Momentum programs. However, once the content is published on your feed, you have the flexibility to review and edit it as you see fit. It's important to note that while editing a post is possible, it may impact the compliance status of the content. We recommend exercising caution when making edits to ensure continued compliance with regulatory standards.
Is the ad cost included?
No, ad costs are not included. We highly recommend a budget of at least $50 per day per ad for the duration of the ad campaign. This ensures optimal visibility and effectiveness of your ads in reaching your target audience and generating leads.
Do you offer support or training on how to engage with the community on social media platforms?
Absolutely. We provide pro tips and training to help you effectively engage with your community on social media platforms. Our support team is readily available via email to address any questions or concerns you may have. Additionally, we offer access to a closed, exclusive Facebook group where you can connect with other users, share insights, and receive valuable tips and guidance from our team and fellow members.
Furthermore, our platform includes access to pro tips and training resources designed to enhance your skills and knowledge in community engagement strategies. These resources cover a wide range of topics, including best practices for fostering meaningful interactions, responding to comments and messages, and leveraging engagement analytics to optimize your approach.
Is there an additional cost for the pro tips or support provided for community engagement?
No, there is no additional cost for the pro tips or support provided for community engagement. These services are included in each package we offer. Our goal is to help you maximize your social media presence and effectively engage with your audience without any extra fees.
How can I track the effectiveness of the posts in generating leads or increasing visibility?
You can effectively track post performance by utilizing insights provided by Facebook and Google Business, along with Google Analytics for website traffic analysis. These tools offer valuable data on metrics such as reach, engagement, audience demographics, and conversions.
To support you in this process, our team offers dedicated resources, including a supportive Facebook group and a responsive support email. Additionally, we provide pro tips and comprehensive training to empower you with the knowledge and skills needed to navigate these analytics tools effectively. By leveraging these resources, you can make informed decisions to optimize your social media strategy and achieve your marketing goals.