Click, Connect, Convert
How to Leverage Social Media for Medicare Sales Growth
In the noisy world of social media, getting noticed is tough. Your message gets lost, your budget drains fast, and leads are elusive. Let us not forget, you are running a business in the middle of all of this.
Competitive agents have automated, reliable systems that consistently engage Medicare beneficiaries and provide leads.
This not only saves valuable time and money but also alleviates the daily grind of creating and posting new content.
Can you relate?
I don't have time to create content
Posting on social media always gets put on the backburner. It feels like there’s never enough time It’s just one more thing on my never-ending to-do list.
I'm not sure if my ads even work
It feels like I’m operating in the dark. Every time I try to set up an online ad, I feel lost. There are so many platforms and tools, and I’m just not tech-savvy.
I don't know what is compliant
Ugh…compliance. There are so many regulations about what you can and can’t say. I can’t keep up and don’t want to get in trouble.
Get game-changing social media strategies that help level the playing field!
In a world where the little guys struggle to compete among deep-pocketed giants, we’ve collaborated with AGA to bring you these powerful strategies at a major value. Now, you can adopt the same success-driving tactics that are working for the big dogs. Get ready to up-level your social media game and watch engagement go from clicks to leads with simplicity and affordability.
From just $400
Titan Duo of Social Media Strategies
Path 1
![](https://verticalmktg.wpenginepowered.com/wp-content/uploads/2024/04/Grow-Image-For-Agent-Program-Page.png)
Grow Program: Organic Social Posts Packages
With billions of users, the internet is a goldmine of Medicare beneficiaries looking for guidance. Through organic social posts, you can engage your followers consistently and effortlessly without spending a dollar in advertising. Grow your business with organic Facebook posts and get search visibility on Google by adding on posting to Google My Business.
Perk 1
T65, AEP, and Medicare-focused Posts
You choose the content categories you want your followers to see year-round. We handle scheduling all the posts to your Facebook Business page, ensuring you stay top of mind and engaged with your audience. Plus, we can also manage posts to your Google Business page. And here’s the kicker – all these curated posts are not just relevant, but they’ve already received the seal of approval from AGA’s compliance team. Bangarang!
Perk 2
Branded Refresh of Facebook Business Page
Does your Facebook Business or Google Business page need a makeover? Let us turn it into a strong first impression
Perk 3
New Facebook (and Google Business) Page
If Santa slacked on getting you a Facebook Business or Google Business page (as in you don’t have one), but you want to leverage those social channels – we will set them up for you.
Path 2
![](https://verticalmktg.wpenginepowered.com/wp-content/uploads/2024/04/Momentum-Image-For-Agent-Program-Page.png)
Momentum Program: Facebook Ads Packages
While organic posts lay the foundation, targeted ads are critical for cutting through all the digital noise and reaching people beyond your current following. Precision targeting of demographics, interests, behaviors, and locations provides a substantial advantage in acquiring valuable leads.
Perk 1
Targeted Ads for T65, AEP, and other Medicare-focused Leads
Access Medicare-compliant ads for T65, AEP, and general Medicare-focused. Choose up to 3 sets of top-performing ad content, set up exclusively for your company profile to ensure high-quality, exclusive leads without the risk of shared leads.
Perk 2
Organic Boost
Facebook ads not only bring in direct leads but also help grow your organic following. Each like and comment is a chance to expand your audience. When they follow your page, they see all your expert content. It’s a win-win.
Perk 3
New Facebook Business Page and Ad Account
Never dabbled in Facebook ads before? No problem at all! We’ve got you covered. And because you’re part of the AGA family, seize the opportunity with a substantial discount on this essential service.
Need More Info?
Check out the Webinar Replay which includes Q&A from your colleagues.
Path 1: Packages & Pricing
Grow: Organic Facebook Posts
Tier 1
- 84 Medicare-related posts
- Curated, relevant, and compliance-approved
- Scheduled, automatic. posting to Facebook Business page
- Refresh Professional Facebook Business Page (Includes your business logo and brand colors)
- Expert tips for community engagement
- Annual auto-renewal
- T65 posts not included
- AEP posts not included
Tier 2
Most Popular- 84 Turning 65 posts
- 84 Medicare-related posts
- Curated, relevant, and compliance-approved
- Scheduled, automatic posting to Facebook Business page
- Refresh Professional Facebook Business Page (Includes your business logo and brand colors)
- Expert tips for community engagement
- Annual auto-renewal
- AEP posts not included
Tier 3
- 84 AEP Posts
- 84 Turning 65 posts
- 84 Medicare-related posts
- Curated, relevant, and compliance-approved posts
- Scheduled, automatic. posting to Facebook Business page
- Refresh Professional Facebook Business Page (Includes your business logo and brand colors)
- Expert tips for community engagement
- Annual auto-renewal
Requirements
- Must have an existing Facebook Business page that you have access to and can delegate access on.
- If you’re interested in adding Google Business posting in addition to Facebook posting, you can add this benefit during the checkout process.
One-Time Fee
- The prices listed above cover a one-time setup fee for your program.
Need Help With Requirements?: Facebook Business Page and Google Business Page
If you don’t have a Facebook Business page or Google Business page, we can help you get those set up for $250 each. Look for the “Add-on” option you need at checkout.
Opt-out Option
Opt-out option available for annual renewal with notification sent 30 days in advance.
Caution: Asset Sharing Policy
Sharing of assets, including copy and images, is strictly prohibited. Policy violations may result in fines.
Path 2: Packages & Pricing
Momentum: Facebook Paid Ads
Tier 1
- 1 Talk With An Agent ad campaign
- Compliant copy and creative
- Ad deployment to geo-location and target audience
- Expert tips for ad management
- Annual auto-renewal
- T65 ad not included
- AEP ad not included
Tier 2
Most Popular- 1 Turning 65 ad campaign
- 1 Talk With An Agent ad campaign
- Compliant copy and creative from ad library
- Ad deployment to geo-locations and target audiences
- Expert tips for ad management
- Annual auto-renewal
- AEP ad not included
Tier 3
- 1 AEP ad campaign
- 1 Turning 65 ad campaign
- 1 Talk With An Agent ad campaign
- Plus: 1 Retargeting ad
- Compliant copy and premium creative from ad library
- Ad deployment to geo-locations + target audiences
- Expert tips for ad management
- Annual auto-renewal
Requirements
- Must have an existing Facebook Business page that you have access to and can also provide us access.
- Must have an existing Facebook Ads account that you have access to and can also provide us access.
- We HIGHLY suggest you have an ad budget of at least $30/day/ad for the duration of the ad. This is what the default budget will be when we set-up the ad, unless otherwise specified by you in your intake forms.
One-Time Fee
- The prices listed above cover a one-time setup fee for your program. Ad budget is separate and will be billed to you directly from Facebook. You will get the opportunity to set your ad budget before ads go live.
Need Help With Requirements?: Facebook Business Page and Ads Account
Facebook Business Page and Ads Account are required to run ads on Facebook. If you do not yet have those, but would like assistance in setting them up, we can help with that for $250 each. An “Add-on” option will be provided to you at checkout.
Opt-out Option
Opt-out option available for annual renewal with notification sent 30 days in advance.
Caution: Asset Sharing Policy
Sharing of assets, including copy and images, is strictly prohibited. Policy violations may result in fines.
Our Work
Recent Projects
![The Evergreen Lead Gen Machine: How One Insurance Agency Solved Off-Season Lead Decline Through Turning 65 Facebook Ads](https://verticalmktg.wpenginepowered.com/wp-content/uploads/2024/04/T65-Lead-Flow-By-Month_AGA-Life-and-Health.png)
The Evergreen Lead Gen Machine: How One Insurance Agency Solved Off-Season Lead Decline Through Turning 65 Facebook Ads
The Evergreen Lead Gen Machine: How One Insurance Agency Solved Off-Season Lead Decline Through Turning 65 Facebook Ads Client: Medicare Advantage Insurance AgencySERVICES PROVIDED Facebook Ads Problem: After AEP and OEP, Medicare brokers can experience a decline in...
![Medical Group Crushes AEP With Addition of New Digital Marketing Strategy](https://verticalmktg.wpenginepowered.com/wp-content/uploads/2024/04/Total-web-leads-by-platformmonth.png)
Medical Group Crushes AEP With Addition of New Digital Marketing Strategy
Medical Group Crushes AEP With Addition of New Digital Marketing Strategy Client: Large Medical GroupSERVICES PROVIDED Google Ads Facebook Ads Problem: Client needed a way to reach previously difficult-to-reach markets who may not be aware of the services available to...
![Navigating Regulation: How a Consistent Organic Social Strategy Catapulted Engagement in a Highly Regulated Social Media Landscape](https://verticalmktg.wpenginepowered.com/wp-content/uploads/2024/01/Total-Reach-1080x675.jpg)
Navigating Regulation: How a Consistent Organic Social Strategy Catapulted Engagement in a Highly Regulated Social Media Landscape
Navigating Regulation: How a Consistent Organic Social Strategy Catapulted Engagement in a Highly Regulated Social Media Landscape Client: eCommerce SERVICES PROVIDED Organic Social Media Problem: The client's inconsistency in posting content resulted in a stagnant...
all about the outcomes
What others experienced?
How it works
Frequently Asked Questions
What is the turnaround time for setting up my Google Business or Facebook Business profile(s)?
Typically, we aim to set up your Google Business or Facebook Business profiles within 7-10 business days from the time we receive all necessary information and access permissions from you. This timeline ensures that we can efficiently optimize your profiles for maximum visibility and engagement.
What if I just wait till AEP? Why do this now?
Starting your social media strategy now offers several advantages. By establishing your presence early, you can start building trust now with your audience, generate leads, and educate them about Medicare options. Testing and refining your strategies ahead of AEP allows you to optimize your approach for better results during the enrollment period. Delaying could mean missing out on valuable opportunities to engage with potential clients and establish your credibility in the industry. Plus, if advertising, you can get far more leads with the same budget during AEP.
Can I customize the content of the posts for my Facebook and Google Business pages?
While you cannot customize the content prior to publishing, you do have the flexibility to edit posts once they are live on your feed through Facebook or Google Business platforms. However, it's important to note that all social media posts have been strategically written for maximum impact and meticulously reviewed and approved by our compliance team to ensure adherence to regulatory standards.
Altering the content of a post after it has been approved may compromise its effectiveness and compliance status. Therefore, we recommend exercising caution when making edits to ensure continued compliance with industry regulations and to maintain the intended impact of the post.
Are the posts compliant with Medicare regulations and guidelines?
Yes, all our posts are carefully crafted to adhere to Medicare regulations and guidelines and have been thoroughly reviewed by a compliance team. You can trust that our content is meticulously crafted to meet all necessary compliance standards, providing you with peace of mind as you engage with your audience on social media platforms.
How often will posts be scheduled and published on my Facebook and Google Business pages?
The posting schedule for your Facebook and Google Business pages varies depending on the tier you've chosen. For example, in Tier 1, you can expect approximately 1-2 posts per week. Posts will be scheduled on various days and times, such as Mondays and Wednesdays at 8 AM, Tuesdays and Saturdays at 2 PM, to ensure maximum exposure and engagement. As you move up to higher tiers, the number of posts increases. Tier 3 receives the most posts, with the frequency increasing during AEP.
Our aim is to provide consistent, engaging content that resonates with your audience and maximizes your online presence.
Can I review and approve the content before it's posted on my pages?
At this time, we do not offer a review and approval process for content prior to posting with our Grow or Momentum programs. However, once the content is published on your feed, you have the flexibility to review and edit it as you see fit. It's important to note that while editing a post is possible, it may impact the compliance status of the content. We recommend exercising caution when making edits to ensure continued compliance with regulatory standards.
Is the ad cost included?
No, ad costs are not included. We highly recommend a budget of at least $50 per day per ad for the duration of the ad campaign. This ensures optimal visibility and effectiveness of your ads in reaching your target audience and generating leads.
Do you offer support or training on how to engage with the community on social media platforms?
Absolutely. We provide pro tips and training to help you effectively engage with your community on social media platforms. Our support team is readily available via email to address any questions or concerns you may have. Additionally, we offer access to a closed, exclusive Facebook group where you can connect with other users, share insights, and receive valuable tips and guidance from our team and fellow members.
Furthermore, our platform includes access to pro tips and training resources designed to enhance your skills and knowledge in community engagement strategies. These resources cover a wide range of topics, including best practices for fostering meaningful interactions, responding to comments and messages, and leveraging engagement analytics to optimize your approach.
Is there an additional cost for the pro tips or support provided for community engagement?
No, there is no additional cost for the pro tips or support provided for community engagement. These services are included in each package we offer. Our goal is to help you maximize your social media presence and effectively engage with your audience without any extra fees.
How can I track the effectiveness of the posts in generating leads or increasing visibility?
You can effectively track post performance by utilizing insights provided by Facebook and Google Business, along with Google Analytics for website traffic analysis. These tools offer valuable data on metrics such as reach, engagement, audience demographics, and conversions.
To support you in this process, our team offers dedicated resources, including a supportive Facebook group and a responsive support email. Additionally, we provide pro tips and comprehensive training to empower you with the knowledge and skills needed to navigate these analytics tools effectively. By leveraging these resources, you can make informed decisions to optimize your social media strategy and achieve your marketing goals.