If all leads and sales were to occur online, it’d be simple to know which marketing channels are working and which aren’t. But, this is rarely the case since many people still prefer to call businesses rather than fill out a form. How can we account for these leads? Well, it’s been difficult for a long time—until now, with call tracking software.
What is Call Tracking Software?
In simple terms, a call tracking software is a tool used to help businesses understand the real value of each online or offline marketing effort.
How Does Call Tracking Software Work?
Okay, so just how does this marketing gem work? Most call tracking companies use the dynamic call tracking method. When you sign up for one of these providers, they’ll provide you with a piece of Javascript code that you can insert into your website. Once this code is installed, you’ll log into your call tracker dashboard to create tracking numbers to find out which sources visitors are coming from (organic, paid, social, etc.).
Now, whenever someone visitors your website, the Javascript code can detect their source and swap one of the tracking numbers that you created with the main phone number listed on your website. Once the user calls this tracking number, they’ll be forwarded to the main phone number. After the call is finished, the call data is available to view along with the call recording. Voila!
Top Benefits of Call Tracking Software
Call Tracking is an amazing asset for businesses because it fills in an important piece of the business puzzle. The more you know, the more you can improve your sales and customer attraction/retention strategy.
Here are the top three reasons why you should start using call tracking today:
1. Identify Key Problems & Improve Internal Processes
One huge benefit of call tracking is the ability to listen to your customers through call recordings. You’d be surprised how much you can learn about yourself and your business through incorporating call reviews intro your internal process. You’ll be able to identify key customer issues, learn new keywords, find out how customers are finding you, etc. Overall, you’ll start qualifying your leads better and customizing your approach to convert specific customers, plus refining your internal team’s sales and customer service techniques.
2. Get Valuable Keyword Insights
Most call tracking software today comes with keyword level tracking. This lets you see which keywords in your PPC campaigns are driving phone calls. The call tracking software assigns a unique phone number from a phone number pool to each visitor, allowing it to find out:
- Who’s calling
- Which channel they came from
- What keyword was used
The cool thing about this is that they’ll continue to see the same phone number every time they visit your website. Once the call is finished, that phone number will become available for another person to use.
3. Multi-Channel Attribution
Call tracking-enabled multi-channel attribution lets you see the entire journey of a customer with every touchpoint or channel that leads to a call conversion.
This allows you to effectively measure the real value of each marketing channel. Using this information, you can make critical business decisions, like deciding on whether to invest more effort or money into a particular PPC campaign, for example. Eventually, you can begin maximizing your ROI by scaling up profitable campaigns while cutting spend on non-performing campaigns.
Summing It Up
By now, we hope you see how valuable call tracking software is to a successful business. Once you utilize this data to its full potential, you’ll be able to refine your marketing campaigns for success.
If you’d like to get started on call tracking software, we can recommend some integrated marketing campaigns specific to your business niche! We’re ready to talk whenever you are.
Kai enjoys innovating marketing strategies and staring endlessly at spreadsheets of complex data. In his free time, he enjoys movies, eating raw organic foods, and reading tech news.