So, you just started your first AdWords campaign and you’re generating a lot of clicks and traffic to your website. But unless you set up conversion tracking, you won’t be able to see how many sales you’ve gotten from those clicks. This powerful tool cannot be ignored if you want to maximize sales from your campaigns.
When it comes to driving traffic to your website, the two most important ways are search engine optimization (SEO) and search engine marketing (SEM). Learn the differences between SEO vs. SEM and determine which deserves more effort for your business.
Display advertising is a very powerful asset in your PPC strategy. Learn 5 types of display advertising that can expand your reach and grow your business.
Although Google AdWords is one of the most powerful advertising platforms available, there are some things to watch out for when setting up your campaigns to avoid wasting your budget.