January 29, 2015

CASE STUDIES

Vertical Internet Marketing has been instrumental in optimizing many websites ranging from small companies serving a local clientele with a niche market to those with a global reach and commodity products.  Here is a small sampling illustrating how Vertical iM has increased website traffic and generated leads:

Paid Search Campaigns

Increased RevenueIncreased ConversionsDecreased CostIncreased Clicks & Conversions
Over a period of 6 months, Vertical iM increased the total revenue and conversion rate of a textile/fabric manufacturing company by creating highly structured campaigns targeting the most relevant audience.

Increased monthly revenue by 1900%

Increased Revenue | Revenue Chart

Increased Revenue | Ecommerce Conversion Rate

A small fine jewelry business in Texas needed more leads via form submissions and phone calls. We crafted the perfect combination of relevant keywords and text ads to generate more conversions over a 6-month period.

Increased monthly conversions by 96%

Increased Conversions | Goal Completions

Over a period of just 2 months, we increased a signage company’s conversion rate while saving hundreds of dollars in advertising costs.

Increased conversion rate by 200%
Decreased monthly costs by 40%

Decreased Cost | Conversion Rate vs. Monthly Costs

Vertical iM was tasked with improving the PPC campaign of a Midwest company who specializes in the manufacturing and supply of various types of fabric. Without spending a dime more than their previously set budget, a campaign overhaul yielded an increase in clicks from 1,400 to 2,409 and conversions from 10 to 138 per month.

Increased clicks by 72%
Increased conversions by 1280%

CCS-PPC-Jul-13-Feb-14-Clicks-vs.-Conversions

 

Organic Traffic

Increased Traffic - Site RevampIncreased ConversionsIncreased Traffic - Content Rate
After a complete revamp of the website structure, on-page optimization, and content copywriting, a Southern California client saw an immediate jump in their organic traffic, keyword rankings, and conversions in just 3 short months.

Increase in organic traffic of 74%
Increased conversions 750%
Organic Traffic Increase

Organic Traffic | Site Revamp: Sessions vs. Goal Completions

Vertical iM tackled the task of converting more traffic into leads by way of a Request for Quote form. Challenge accepted from a national client! Through web page optimization and creating strong landing pages, we provided client with an uptick in conversions.

Increased conversion rate by 60%

Increased Conversions by 60%

 

After doing a major expansion of site, Vertical iM consistently doubled the amount of new content additions to client's ecommerce site month over month. Results yielded an increase in organic traffic from 6,775 to 8,098 within 2 months.

Increase in organic traffic of 20%