Just having a website isn’t enough to drive leads.
We specialize in building content marketing strategies that hook leads and generate sales for businesses and organization across the U.S. Here’s how we do it:
Identify Target Markets
Understanding your target market is paramount. We research to find out who is an ideal lead so that we can advise you on how to reach them and position yourself as their go-to source. Will will learn:
- What is your target market looking for?
- What search phrases are they using?
- What social platforms are they engaged with?
- What type of messaging do they prefer?
- Who are you competing against for market share?
The Best Way to Reach Them
Once we have an in-depth understanding of your target market we will craft a content marketing strategy for your business. Content is presented with specific conversion goals, i.e. register for a webinar, make a purchase, subscribe to blog, etc. It is critical that content is written in a tone and style that is relatable to your target market. Engaging content will receive more mileage and increases the likelihood of that information being shared within the industry. Here are a few examples of how content can be packaged:
- Case Studies
- Social Media
- Buying Guides
Give Them a Place to Land
Creating engaging content can get them to your site, however it is important to capture that lead’s information so that they don’t remain anonymous. We excel at crafting well thought out landing pages and working with web designers and developers to implement those critical pages. The fun doesn’t stop there! We will integrate those landing pages with your email service provider so we can continue to nurture your leads through the various stages of the sales cycle.