Revamped Leads Marketing Campaign Generates 4X Higher Conversions while Reducing Costs!

% Decrease in Cost Per Lead

This impressive cost reduction resulted in a $95 decrease in the cost to acquire each lead. The CPL reduction was achieved without compromising on lead quality, thus delivering a highly efficient solution that minimized expenses while maintaining the high standard of leads required by the client.

Conversions with Same Budget

The campaign’s conversion rates experienced an astonishing four-fold increase. Not only did our solution outperform the client’s original campaign, but it did so while operating under the same budget.

Client

Well-Known Regional Medical Group

Services provided

Landing Page Design
Google Ads
A/B Split Testing
Tracking and Reporting

Problem

When a well-known regional medical group needed qualified leads fast, their existing lead gen package wasn’t built to deliver volume and quality under a tight timeline.

The client needed to acquire a substantial number of qualified leads within a notably short timeframe.
They were already running with client-supplied assets (ad copy, landing pages, keywords, and images), but performance was limited—and there wasn’t time for slow, incremental improvements.
The risk: spending the budget without getting the lead quality and conversion rate required to hit their near-term growth target.

Solution

To tackle the challenge head-on, we built a secondary campaign and validated it against the existing setup using A/B testing.

What we did:

Audited the existing lead generation package and flagged effectiveness concerns (conversion friction + messaging misalignment).
Built a secondary “revamped” lead generation campaign using smart lead gen protocols (data-driven structure + faster iteration).
Refined and rebuilt ad copy to increase intent and align messaging to the searcher’s problem/next step.
Optimized landing page elements to reduce drop-off (clarity, layout, CTA placement, trust signals).
Fine-tuned keyword strategy to improve relevance and reduce wasted spend.
Adjusted imagery/creative intentionally to better match audience expectations and improve engagement.
Ran an A/B split test comparing the original campaign vs. the revamped version to measure impact accurately.

The revamped campaign delivered a 280% decrease in cost per lead, cutting CPL by $95 per lead, while generating 4X more conversions on the same budget, proving we could scale volume without sacrificing lead quality.

Replace outdated ineffective marketing with smart, streamlined solutions that deliver.

Fully compliant lead generation systems with a measurable ROI

855-958-6787 • info@vertical.marketing