What is SEO (Search Engine Optimization)?
The purpose of Search Engine Optimization is to create a credible, relevant, authoritative website that is favorable to search engines in order to obtain and maintain online visibility. The goal is to rank at the top of organic search results. The better your web pages are optimized, the higher you appear in those rankings. The higher your pages rank, the more leads you get. More qualified leads mean more business!
Now, the how. SEO takes many factors into account. Search Engine Land's Periodic Table is a great visual. You don't need to know it all, but we do. Here's the takeaway:
- Be relevant
- Develop strong content
- Position your company as industry experts
Organic Search Drives 51% of Website Visitors
70% of the links search users click on are organic
Consider this the foundation of the strategy. In this phase, Vertical Internet Marketing is taking a close look at your company, competitors, and customers. Having a solid understanding of the landscape enables Vertical iM to explore the gaps between the content available on your website and what keywords/phrases potential customers are searching for, but not coming across your information. The focus is discovering how to position your website to be visible and relevant to a focused target market.
In the past, social media was merely something “young people” were into. However, Google sees social media as very relevant to keyword rankings. What other people say about your company and how often information about your company is shared through social media outlets is becoming just as important as the information search engines find directly on your site. Vertical iM creates and implements social media strategies that drive traffic to your site, promote consistent branding, increase social shares, and build loyalty among customers.
Ever been in the position where you are overwhelmed with statistics and data. If only there was a way to sift through it all so you could just look at the meat? At Vertical iM, we believe fervently in presenting information in a way that is clear and concise. Reporting is done more on a top-level so that the pertinent information is quickly identified, needed improvements addressed, and action items outlined.
Content Writing (Content Marketing) and SEO are very much intertwined. The purpose of Content Marketing is to create and promote relevant, customer-focused marketing pieces that work as lead generators. These can include blog posts, videos, infographics, e-books, white papers, etc., that will prompt your target market to take a desired action. Why waste time with fluff? Vertical Internet Marketing creates content that is engaging and valuable to the reader.
Referring links, sometimes referred to as inbound links, are other websites that direct traffic to yours. Best practices for acquiring inbound links are quality over quantity. By performing a competitive link analysis, Vertical iM can build an artillery of quality links to your site, which increases your sites popularity and traffic.