March 9, 2017

Social Media

In 2005, only 5% of U.S. adults used at least one social media platform. In 2016, that percentage has grown to a whopping 69%. In a world where social media rules the internet, using it wisely as a part of your marketing strategy just makes sense.

Social isn’t expected to go away, either. Experts project about 2.67 billion worldwide social media users in 2018. There’s a ton of opportunity there. And our goal is to get you in on it.

What is Social Media?

According to the Merriam Webster dictionary, social media is defined as:

“Forms of electronic communication (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).”

But we’re sure you already knew that. Everyone from your Grandpa to your niece is trying to be your friend on Facebook. But let’s put that in the context of something even more useful than photos of your latte—more leads and sales for your business.

What is Social Media Marketing?

Simply put, social media marketing is a strategic way of leveraging the power of social media platforms to get more website traffic, clicks and engagement, as well as search engine visibility and brand awareness.

Why Social?

You may think your business may not benefit from social media. But the truth is, social media is way more valuable in more way than one. Social media (under a strong social strategy guided through social SEO) can do wonders for your brand visibility, loyalty and reach, and even the profits in your pocket.

3 Top Advantages of Social Media

  1. Advanced targeting options – We use this to place your content in front of the right people. When it comes to content, we provide a huge library of post types that will resonate with your target market. Through thorough analysis, we’ll continually optimize your content flow for the timing and frequency.
  2. Proven part of integrated promotional strategy Social media posts and ads pair well with email campaigns, contest, sales and marketing events, sales prospecting, providing exposure for webpages and landing pages, and more. Social media allows you to enhance and streamline your marketing efforts for more successful campaigns.
  3. Market leader opportunity – Social gives the chance to position yourself ahead of your competition. We’ll help you reach your ideal customers with a variety of relevant content developed specifically for your business, catered directly to your target. Using our competitive research to set social goals, we can greatly enhance your brand influence and authority, plus your customer attraction/retention strategy!

Social Media Statistics

What’s the Most Popular Social Media Platform?

Pew Research | Which social media platforms are most popular
Source: Pew Research Center

How Often Do Americans Use Social Media Sites?

Pew Research | How often Americans are using social media
Source: Pew Research Center

Types of Social Media Platforms

There are a lot of social media options that your business may benefit from:

  • Facebook
  • Google+
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • Snapchat
  • Yelp
  • YouTube

Your Social Media Marketing Expert

Vertical Internet Marketing can set your pages up and bring them to full speed, or we can takeover wherever you need. We don’t cut corners—we do our due diligence in finding out about your industry and your brand to come up with fresh and exciting content. Then we cater that content to each platform for optimal performance.

We have extensive experience in planning effective integrated social strategies. Let us show you how we can elevate your business with a uniquely tailored social media plan.

Ready to Lift Your Brand to New Heights?