Client:

International Online Retailer

SERVICES PROVIDED

• SEO
• Google Ads

Problem:

• Sales were coming in, but the cost to get that sale was higher than the client wanted.

Solution:

The solution involved a comprehensive approach to address the issue of high acquisition costs while maintaining the client’s unique brand identity. A thorough analysis of over 5,000 SKUs was conducted to identify key trends and opportunities. This data-driven approach allowed for the optimization of campaigns, resulting in a significant 226% reduction in cost per acquisition of new customers. The website’s content was strategically fine-tuned to prioritize conversion without compromising the existing brand messaging. On-page optimization techniques were employed to enhance website rankings, further boosting organic traffic. Additionally, the implementation of cross-product selling strategies led to increased revenue per purchase and higher value per online shopper, fostering a substantial boost in overall profit margins. Within the first month, positive shifts in key performance indicators were apparent,  reflecting the effectiveness of the strategies. This set the stage for additional growth throughout the contract.