Digital Transformation: Empowering D-SNP Market Outreach for a Leading Health Insurance Carrier
Client:
Large Group Health Insurance Carrier
SERVICES PROVIDED
- Landing Page Design
- Google Ads
- Facebook Ads
Problem:
- Client was having challenges reaching the D-SNP market as traditional direct mailer methods were often undeliverable due to target market’s frequent changes in residency.
- Cost of connecting with target market was high and little data with little data collected on marketing efforts.
Solution:
In response to challenges faced by a large group health insurance carrier, we devised a dynamic solution. Bilingual Spanish and English campaigns were created, alongside highly segmented ads and audiences. By establishing a new caregiver market segment, our reach expanded further. Rigorous daily monitoring of KPIs, call tracking, and recording ensured timely adaptation, leading to reduced lead costs and improved quality. Our strategy, supported by landing page design, Google Ads, and Facebook Ads, effectively tackled market dynamics and delivered impactful results.
achievements
Measurable Results
Total Leads
In 3 short months, Facebook and Google Ads campaigns brought in 673 leads consisting of direct phone call inquiries and form submissions.
Cost/Conversion
Just weeks into the campaign, optimization changes were made to significantly reduce cost per lead without sacrificing quality. Some segments brought in conversions as low as $11.59.