Client:

eCommerce

SERVICES PROVIDED

• Organic Social Media

Problem:

• The client’s inconsistency in posting content resulted in a stagnant social presence that failed to effectively engage their audience.
• Due to the highly regulated nature of their industry, the client faced restrictions on using social ads, necessitating alternative strategies for building brand awareness and engaging the target audience.
• A lack of active tracking and analysis of marketing results hindered the client’s ability to measure the impact of their strategies.
• The overarching goal was to overcome these challenges and build a robust social presence that not only engaged the audience but also drove traffic to the client’s website.

Solution:

To address the client’s challenges, we developed and implemented monthly social editorial calendars, ensuring a consistent content schedule. These calendars covered a broad range of topics tailored to engage different segments within the target market. Through careful review and analysis of engagement metrics, we identified  specific styles of posts that resonated effectively with the audience. We then focused on amplifying these successful post types to further propel engagement on the client’s page. Continuous tracking and analysis of data allowed us to refine our posting strategies, determining optimal post types and timings for maximum impact.

In consideration of the highly regulated nature of the industry, where the use of social ads was restricted, we crafted content that actively engaged the audience and encouraged click-throughs to the client’s website. This comprehensive approach yielded tangible results, including a notable increase in page reach, heightened engagement levels, and an uptick in website traffic. By addressing the inconsistencies in content posting, implementing effective editorial calendars, and leveraging data-driven insights, we successfully built a consistent social presence that not only resonated with the audience but also achieved the overarching goal of driving traffic to the client’s website.