Medical Group Crushes AEP With Addition of New Digital Marketing Strategy
Client:
Large Medical Group
SERVICES PROVIDED
- Google Ads
- Facebook Ads
Problem:
- Client needed a way to reach previously difficult-to-reach markets who may not be aware of the services available to them.
- Looking for a way to boost lead flow during Medicare AEP, where competition and costs are high.
- No data to support high spend on traditional marketing efforts (direct mail, events, etc.)
SOLUTION:
To address client priorities, our team mapped out 3 separate campaigns by target market. With a two-pronged approach leveraging both Facebook and Google Ads, we delivered hard-hitting ads in multiple languages to healthcare beneficiaries and their caregivers.
Weekly image testing, daily KPI monitoring, and on-going call tracking and recording drove timely campaign optimizations, effectively improving ad messaging quality and performance – leading to reduced lead costs and increased volume week over week. By leveraging retargeting, we drove down the campaign cost per lead even further.
achievements
Measurable Results
Total Leads
In just 2 months, Facebook and Google Ads campaigns brought in 1,211 leads consisting of direct phone call inquiries and form submissions.
Cost Per Conversion
Throughout the campaign, optimization changes were made to significantly reduce cost per lead without sacrificing quality. Some segments brought in conversions as low as $26.33.