Client:

Medicare Advantage Insurance Agency

SERVICES PROVIDED

• Facebook Ads

Problem:

After AEP and OEP, Medicare brokers can experience a decline in leads. One insurance agency was looking for a cost-effective way to grow agent business even during the slow season between OEP and AEP, since T65 direct mail campaigns can get expensive with results that can’t be measured or scaled.

SOLUTION:

Our team leveraged targeted Facebook Ads to send traffic to the client website and capture steady lead flow during the generally slow season.

• By leveraging advanced audience targeting, we were able to easily pinpoint the Turning 65 audience within the geo areas served.
• Through tried and tested ad copy and imagery, we were able to resonate with the target market of interested buyers (not just prospects) who were ready to connect with an agent to get started with Medicare.
• The Facebook Ads data provided on the platform helped drive on-going testing and optimizations.
• As a result, we generated over 471 leads in 11 months at an average cost of $25 per lead – a fraction of the cost of a direct mail campaign or T65 event.
• As an added bonus, the company’s ads were seen over 1 million ad times throughout the country over the duration of the campaign, lending to more brand visibility and reach than any event or piece of direct mail could get.