One client’s ChatGPT referrals converted to form submissions at 13.1%, versus 6.1% for organic search. The numbers, a possible explanation, and the limits of one sample.
Before you add more to your 2026 plan, take 60 minutes to clean up 2025. Most FMOs, multi‑agent Medicare agencies, and provider groups jump straight from AEP into “What should we try next?” for 2026. The better question is: “What did we run in 2025, and what’s...
Most FMOs and Medicare agencies don’t need another 40‑page strategy deck for 2026.They need one clear view of where their Medicare growth system is leaking. In our work with FMOs and multi‑agent agencies, three areas almost always determine whether next year looks...
Why “Did we get enough leads?” isn’t enough As you review 2025 and plan 2026, it’s natural to ask: “Did we hit our lead and enrollment targets?” It’s the right question, just not the only question. Because behind every “yes” or “no” is a more important...
If you lead an FMO or multi‑agent Medicare agency, your entire revenue story rests on one thing: Do we have enough good agents in the right states, writing the right business? The problem is most organizations are still recruiting like it’s 2015: Posting on job boards...
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