One client’s ChatGPT referrals converted to form submissions at 13.1%, versus 6.1% for organic search. The numbers, a possible explanation, and the limits of one sample.
Why “Did we get enough leads?” isn’t enough As you review 2025 and plan 2026, it’s natural to ask: “Did we hit our lead and enrollment targets?” It’s the right question, just not the only question. Because behind every “yes” or “no” is a more important...
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